Better performance.
Within reach.
Coolmate is an accessible performance lifestyle brand. We design apparel for people who run, play, train, travel, and live an active everyday life — and we make it more accessible than the brands you already know.
Move
better.Move better.
Spend
smarter.Spend smarter.
Wear
longer.Wear longer.
A simple belief
Great apparel should feel better, perform better, and remain accessible to more people.
Performance Lifestyle, built around what you actually do.
Most of our customers do not split their day into a “workout” and a “normal” outfit. They run before work, take a meeting, play pickleball at 6pm, and meet friends after. Coolmate is built for that entire arc.
Five values.
One brand.
Coolmate is built on five things we will not trade off. Each is more than a slogan — each maps to a way we work, a number we report, and a page on this site you can hold us to.
Accessible Performance Wear
Premium-grade product, fair price. The technical apparel you already want, without the markup.
Quality Product
Engineered fabrics, tested construction, real wear in real conditions. Built to last beyond one season.
Transparency
We name our partners, publish our certifications, and own the gaps we are still closing.
Sustainability
Measurable progress, year on year. Reported openly — even the targets we miss.
Community
We are built with the people who wear us — runners, players, customers. The product moves because the community does.
Quality product.
Fair price.
No apology.
The single biggest barrier to performance apparel in Southeast Asia is price. A pair of premium running shorts can cost more than a week of groceries. A good performance tee costs what a full outfit at the mall would. That is the gap Coolmate exists to close.
We build the same category of product as the global premium brands — same fabric standards, same technical construction, same wear-life — and we price it 30 to 50 percent lower. We do this not by cutting corners on the product, but by removing the parts of the traditional retail model that do not serve the customer.
How we do it
Own the design
In-house design — we own our product, not someone else's.
Cut the middle
Direct manufacturing relationships — no middleman markup.
Direct to you
Direct-to-consumer sales — no department store margin.
Fewer, better
Disciplined product range — fewer SKUs, made better.
Engineered. Tested.
Worn in real conditions.
A good fabric on a spec sheet means nothing if it does not survive the third wash, the long run, or the rainy commute home. Coolmate quality is not what we say — it is what we do before we ship.
60-Day Free Returns
If anything you buy from Coolmate does not work for you within 60 days — for any reason — we will take it back. No questions, no fine print. We can only earn your trust by standing behind every piece we make.
Transparency
Open by default
Customers deserve to know where their clothes come from, who made them, and under what conditions. We openly publish our partner factories, their certifications, and what we are still working to fully disclose.
Transparency is not a marketing line. It is a discipline — uncomfortable at times, but necessary. We do it anyway.
Sustainability
Measurable. Reported. Imperfect.
We do not claim Coolmate has solved fashion's sustainability problem. We measure ourselves, publish what we find, and work to get better year by year — including the targets we hit, the targets we miss, and why.
Every year, we release an ESG Report covering how Coolmate operates across environmental, social, and governance dimensions. The first edition is self-reported; from year two, we move toward third-party verification.
What we report on
Environmental
Materials, carbon, packaging, waste diversion.
Social
Our people, our supply chain workers, the communities we operate in.
Governance
Ethics, data, board, and how ESG itself is run inside the company.
Our Community
Built with the community.
Built to give back.
Coolmate is not built in a marketing room. It is built in running clubs at 5am, on pickleball courts at 6pm, and in customer feedback threads that never close. The community is what tells us what to make next — and the community is what holds us accountable when we get it wrong.
We started Coolmate because we believed there had to be a better way. A way to design and sell performance apparel that did not punish the customer for wanting good products. A way to be open about how it is made. A way to grow without losing the relationship we had with the very first people who wore our clothes.
If you are wearing Coolmate today, you are part of the reason we get to keep building. Thank you.
Pham Chi Nhu, Founder & CEO
Built on five values.
Built for the long run.
Coolmate is for the people who want better gear, fairer pricing, and a brand that tells them the truth about how it operates. We do not need to be the biggest brand in the room. We need to be the one that earned the relationship.
Welcome to Coolmate Malaysia.
